{"id":9351,"date":"2025-10-11T08:17:18","date_gmt":"2025-10-11T06:17:18","guid":{"rendered":"https:\/\/2025.brickx.bio\/?p=9351"},"modified":"2025-10-11T08:45:58","modified_gmt":"2025-10-11T06:45:58","slug":"high-protein","status":"publish","type":"post","link":"https:\/\/www.brickx.bio\/en\/high-protein\/","title":{"rendered":"High protein - the misunderstanding of an industry"},"content":{"rendered":"<div class='breakdance'><section class=\"bde-section-9351-100 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h1 class=\"bde-heading-9351-101 bde-heading\">\nHigh protein - the misunderstanding of an industry\n<\/h1><div class=\"bde-text-9351-102 bde-text\">\nProtein products are booming - with big promises and a massive presence in the supermarket. But many high-protein bars, shakes and snacks deliver more appearance than substance. Brickx stands for a different approach: precision instead of overload.\n<\/div><div class=\"bde-fancy-divider-9351-103 bde-fancy-divider\">\n\n\n<div class=\"bde-fancy-divider__wrapper\">\n  <div class=\"bde-fancy-divider__separator\">\n  \t  <\/div>\n<\/div>\n\n<\/div><div class=\"bde-div-9351-105 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-globalblock-9351-132 bde-globalblock\"><div class='breakdance'><div class=\"bde-div-8531-100-8531-1 bde-div bde-div-8531-100\">\n  \n  \n\t\n\n\n\n\n<\/div><\/div><\/div><div class=\"bde-text-9351-106 bde-text\">\n6 min read\n<\/div>\n<\/div><div class=\"bde-div-9351-107 bde-div\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-9351-108 bde-image2\" src=\"https:\/\/www.brickx.bio\/wp-content\/uploads\/2025\/10\/brickx-high-protein-kritik.jpg\" loading=\"lazy\" srcset=\"https:\/\/www.brickx.bio\/wp-content\/uploads\/2025\/10\/brickx-high-protein-kritik.jpg 1500w, https:\/\/www.brickx.bio\/wp-content\/uploads\/2025\/10\/brickx-high-protein-kritik-1000x667.jpg 1000w, https:\/\/www.brickx.bio\/wp-content\/uploads\/2025\/10\/brickx-high-protein-kritik-1200x800.jpg 1200w, https:\/\/www.brickx.bio\/wp-content\/uploads\/2025\/10\/brickx-high-protein-kritik-768x512.jpg 768w, https:\/\/www.brickx.bio\/wp-content\/uploads\/2025\/10\/brickx-high-protein-kritik-18x12.jpg 18w\" sizes=\"(max-width: 1500px) 100vw, 1500px\"><div class=\"bde-div-9351-109 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-table-of-contents-9351-160 bde-table-of-contents\">\n<div class=\"bde-table-of-contents__wrapper\">\n  <header class=\"bde-table-of-contents__header\">\n        <div class=\"bde-table-of-contents__title toc-ignore\">Table of contents:<\/div>\n           <\/header>\n  \n  <div class=\"bde-table-of-contents__list\">\n    <nav id=\"bde-toc\" class=\"toc js-breakdance-toc\" aria-label=\"Table of contents:\">There are no headings in this document.<\/nav>\n  <\/div>\n<\/div>\n\n\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-9351-114 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-9351-116 bde-rich-text breakdance-rich-text-styles\">\n<h2>1. the high-protein hype - an industrial product<\/h2>\n<p>In recent years, protein has evolved from a nutrient to a mass phenomenon. Protein bars, shakes and powders fill supermarket shelves and promise muscle building, weight loss and energy. But what is often overlooked: <strong>Many of these products are highly processed and contain sugar substitutes, flavorings, emulsifiers or additives<\/strong> - and their actual effect remains questionable. High protein is often synonymous with highly processed food - and presents the body with challenges that go far beyond the calorie content.<\/p>\n<\/div><div class=\"bde-rich-text-9351-117 bde-rich-text breakdance-rich-text-styles\">\n<h2>2. more protein, more effect? Unfortunately not.<\/h2>\n<p class=\"p1\">Protein is considered the key to muscle building, performance and weight regulation. But many people overlook this: The body can only utilize a limited amount of protein. <strong>Excess protein is not stored but excreted via the liver and kidneys<\/strong> - than urea. What remains is a high metabolic expenditure - often without any real benefit.<br \/><br \/>What's more, most people already consume more protein than they need - through dairy products, meat, eggs, pulses or cereals. The much-cited additional requirement mainly affects top athletes or special medical cases - not everyday life.<\/p>\n<\/div><div class=\"bde-rich-text-9351-133 bde-rich-text breakdance-rich-text-styles\">\n<h2>3. how much protein does the body need - and what can it really use?<\/h2>\n<p class=\"p1\">According to the WHO, the actual protein requirement is around 0.8 g per kg of body weight. The requirement may be higher for active athletes or older people - but the focus should be on quality, not quantity. Because: <strong>The body can only utilize a limited amount of protein efficiently.<\/strong> The rest has to be detoxified and excreted - putting a strain on the liver, kidneys and digestion.<br \/><br \/><strong>Depending on the source (whey, soy, pea), conventional protein powders only achieve a usability of 16-32 % - the rest is either excreted or burdens the metabolism with nitrogen degradation products.<\/strong><br \/><br \/><strong>The decisive factor is not the quantity, but the quality and availability of the proteins.<\/strong> Because only what is actually utilized helps the body. Brickx provides the pure building blocks that the body can use directly for cell repair, muscle maintenance and hormone regulation - without detours via the digestive system.<\/p>\n<\/div><div class=\"bde-globalblock-9351-141 bde-globalblock\"><div class='breakdance'><div class=\"bde-div-9204-101-9204-1 bde-div bde-div-9204-101\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-9204-102-9204-1 bde-columns bde-columns-9204-102\"><div class=\"bde-column-9204-103-9204-1 bde-column bde-column-9204-103\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-9204-104-9204-1 bde-text bde-text-9204-104\" data-entrance=\"slideUp\">\nBrickx Clean Protein\n<\/div><div class=\"bde-text-9204-106-9204-1 bde-text bde-text-9204-106\">\nWhether in the Daily Share, in self-care talk or in your routine - Brickx is your smart contribution to more balance, energy and regeneration.<br>\n<\/div><div class=\"bde-button-9204-107-9204-1 bde-button bde-button-9204-107\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--primary bde-button__button\" href=\"https:\/\/www.brickx.bio\/en\/product\/clean-protein-bio-tiegel\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Save individually or 10% as part of a subscription<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div><div class=\"bde-column-9204-108-9204-1 bde-column bde-column-9204-108\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-9204-109-9204-1 bde-image2 bde-image2-9204-109\" src=\"https:\/\/www.brickx.bio\/wp-content\/uploads\/2025\/09\/brickx-clean-protein-refill-duo.png\" loading=\"lazy\" sizes=\"(max-width: 570px) 100vw, 570px\" data-entrance=\"slideUp\">\n<\/div><\/div>\n<\/div><\/div><\/div><div class=\"bde-rich-text-9351-134 bde-rich-text breakdance-rich-text-styles\">\n<h2>4. hidden risks: Sugar substitutes, digestion, calories<\/h2>\n<p class=\"p1\">Many high-protein products are highly processed and contain sweeteners, flavorings or sugar substitutes that not everyone's body tolerates well. Particularly sensitive people react with flatulence, diarrhea or a drop in energy levels.<br \/><strong>The calorie content is also often underestimated: despite the \u201efit factor\u201c, many of these products are energy-dense, and it is not uncommon for more to be eaten than burned off<\/strong> - which can even lead to weight gain in the long term.<br \/><br \/>In addition, there is often no added nutritional value: <strong>The high amount of protein is often not associated with a better supply, but with increased stress.<\/strong><\/p>\n<\/div><div class=\"bde-rich-text-9351-143 bde-rich-text breakdance-rich-text-styles\">\n<h2>5 Brickx Clean Protein - function instead of filler<\/h2>\n<p class=\"p1\">8 pellets per day are sufficient to supply the body at cellular level: for muscle maintenance, regeneration, hormone balance and cognitive performance. Brickx Clean Protein is based on the Master Amino Acid Pattern (MAP) - a precise combination of eight essential amino acids. The special feature:<\/p>\n<ul>\n<li>Up to 99 % usability<\/li>\n<li>No sugar, no flavors, no calories<\/li>\n<li>No digestion effort - intake in under 30 minutes<\/li>\n<\/ul>\n<p class=\"p1\">In contrast to classic protein powders, which provide 20-40 g of mass and often hundreds of calories, Brickx supplies the body in a targeted manner - without detours and without strain.<\/p>\n<\/div><div class=\"bde-rich-text-9351-137 bde-rich-text breakdance-rich-text-styles\">\n<h2>Conclusion<\/h2>\n<p class=\"p1\">Many high-protein products focus on quantity and marketing promises - but often only deliver low biological usability and high metabolic stress. Brickx Clean Protein is based on MAP, a precisely balanced amino acid profile with up to 99 % bioavailability. The clear composition without additives makes Brickx an efficient, well-tolerated alternative to conventional protein powders that is suitable for everyday use. For all those who value functional nutrition - with proven benefits and without unnecessary strain.<\/p>\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-9351-145 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-9351-146 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-9351-147 bde-text\">\nScientific sources\n<\/div><div class=\"bde-rich-text-9351-148 bde-rich-text breakdance-rich-text-styles\">\n<ol>\n<li>\n<p class=\"p1\">DGE - Reference values protein: www.dge.de\/wissenschaft\/referenzwerte\/protein<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Tagesschau - High-protein products superfluous: www.tagesschau.de\/wissen\/gesundheit\/high-protein-produkte-100.html<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Verbraucherzentrale Hamburg - Sugar substitutes in protein bars: www.vzhh.de<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Strunz, U. (2021): The amino revolution, Mankau Verlag<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Luc\u00e0-Moretti et al (2003): Net Nitrogen Utilization of MAP: pubmed.ncbi.nlm.nih.gov\/14669816<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Wolfe, R.R. (2017): BCAAs and Muscle Protein Synthesis: jissn.biomedcentral.com\/articles\/10.1186\/s12970-017-0184-9<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Precision Nutrition - High-protein diets: www.precisionnutrition.com\/high-protein-diet<\/p>\n<\/li>\n<\/ol>\n<\/div>\n<\/div><\/div>\n<\/section><div class=\"bde-globalblock-9351-159 bde-globalblock\"><div class='breakdance'><div class=\"bde-div-9204-101-9204-2 bde-div bde-div-9204-101\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-9204-102-9204-2 bde-columns bde-columns-9204-102\"><div class=\"bde-column-9204-103-9204-2 bde-column bde-column-9204-103\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-9204-104-9204-2 bde-text bde-text-9204-104\" data-entrance=\"slideUp\">\nBrickx Clean Protein\n<\/div><div class=\"bde-text-9204-106-9204-2 bde-text bde-text-9204-106\">\nWhether in the Daily Share, in self-care talk or in your routine - Brickx is your smart contribution to more balance, energy and regeneration.<br>\n<\/div><div class=\"bde-button-9204-107-9204-2 bde-button bde-button-9204-107\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--primary bde-button__button\" href=\"https:\/\/www.brickx.bio\/en\/product\/clean-protein-bio-tiegel\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Save individually or 10% as part of a subscription<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div><div class=\"bde-column-9204-108-9204-2 bde-column bde-column-9204-108\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-9204-109-9204-2 bde-image2 bde-image2-9204-109\" src=\"https:\/\/www.brickx.bio\/wp-content\/uploads\/2025\/09\/brickx-clean-protein-refill-duo.png\" loading=\"lazy\" sizes=\"(max-width: 570px) 100vw, 570px\" data-entrance=\"slideUp\">\n<\/div><\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>High Protein \u2013 das Missverst\u00e4ndnis einer Industrie Proteinprodukte boomen \u2013 mit gro\u00dfen Versprechen und massiver Pr\u00e4senz im Supermarkt. Doch viele High-Protein-Riegel, -Shakes und -Snacks liefern mehr Schein als Substanz. Brickx steht f\u00fcr einen anderen Weg: Pr\u00e4zision statt \u00dcberladung. 6 min read Inhaltsverzeichnis: There are no headings in this document. 1. Der High-Protein-Hype \u2013 ein Industrieprodukt [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[4349],"tags":[],"post_folder":[4377],"class_list":["post-9351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ernaehrung"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>High Protein \u2013 das Missverst\u00e4ndnis einer Industrie<\/title>\n<meta name=\"description\" content=\"Proteinprodukte boomen \u2013 Doch viele High-Protein-Riegel, -Shakes und -Snacks liefern mehr Schein als Substanz. 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